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  1. Glasses website with virtual try on for sale. Google search ikonicvisionexpress4less.co.uk for a look (I can't paste in the full URL here). Email me using address in the contact us page of the website and I'll answer any questions. Thanks for looking, Frank Why should you take a chance on buying this website? 1) It’s really only of value to an optician with a bricks and mortar high street store. To an optician it represents an off-the-shelf ready to go website with functionality that would otherwise cost you closer to £20K and months of your personal time to build from scratch (if you can find a web developer capable of the task). 2) It’s one hell of an advert for the company: It will allow you to periodically email all of your past customers with an advert ( a special sales deal maybe) for repeat business. I’m not suggesting you spam your customers but you could send the advert in the context of a reminder to get their eyes tested. This is targeted advertising in a very slick web site. When new ranges of frames come in you can prompt your customers: Send them a picture of a pretty girl wearing a nice new frame and invite them to try on those very frames following a link to those frames on your site. Once they’re in the online store they’ll look at other frames too. Tempt them in by allowing them to try on what they see on the model for themselves! Your local existing and potential customers are leading busier lives than ever before – reach out to them: If your existing local opticians practice were to have an optical website with a virtual try on you can advertise your site by word of mouth to every customer that walks in your door: tell them to check out the latest stock at their convenience sitting at home online so that they need only come to the shop if they want to try on the frames for real or come in for a frame fitting service. Have a PC on the counter so that they can play with the virtual try on in the shop. 3) The website is a portal that allows your high street store to effectively remain open 24 hours a day – folks can try on and order glasses and submit prescriptions while you sleep. 4) It has an integrated try on software – that’s actually quite a big deal: You cannot buy websites like this one off of the shelf - they must be programmed. If you've done your homework you'll already know that finding Try on software that does not have a subscription attached for each new pair of glasses added will also be very very difficult. Many of the Try on's that do exist on the open market cost a few grand anyway. You'll have to keep your day job and work on getting this to the top of Google at night. 5) It has fully programmed 2-for-1 functionality 6) Certain lens prescriptions have a higher cost price than others. This website has an algorithm that screens out customers that need more expensive lenses so that you can safely offer rock bottom prices without fear of making a loss on customers that require the more expensive cost price lenses. 7) Just in time ordering facility: if you don’t actually stock the item the website can immediately order from the suplliers upon receipt of an order from a customer. You then call or email the customer to say that there may be a few days delay, apologise and offer a refund safe in the knowledge that usually this delay will not be a problem as long as the customer remains informed. This allows you to keep smaller stock levels. Some technical stuff: The website is based upon a Magento e-commerce platform. If you are a novice, through screen sharing software and in conjunction with Skype or the telephone, I can show you how to add / delete frames and specify specify categories (i.e. Frame material, colour, gender, whether it should be part of a 2-for-1 deal etc) - believe me that is the easy part. Plus over the telephone I can give you any advice that I can concerning my (ardent but ultimately futile) attempts to get to the top of Google - all advice is a help. At this point you are no doubt put off by the fact that I had not made the Google rankings and that my business had not made any money. But I have not explained how the business could compliment and existing opticians practice and easily be listed on a local search and why I did not try to do this: Like I say – I’m selling a site that was incredibly difficult to program and software test – are you a local optician? If there is anything else I can assist with please let me know, Kind Regards, Frank
  2. Hello all - here's a recent article that I wrote as part of my on going SEO campaign. Interesting innovation that I just had to post for you all. Enjoy! OK so we've seen it all before and eyeglasses are as advanced as they'll ever be right? Think again and think auto-focus. Superfocus LCC recently launched their Leonardo Collection, certainly the most innovative and according to some, the trendiest pairs of eyeglasses made available in the market today. Technological innovation is fast bringing the brand into every day usage since these are the only products of their kind on the market that offer user-adjustable focus properties. So why would they be on any benefit to you? Well -if you're over forty then its a medical certainty that presbyopia is just arround the corner. This condition happens to all of us with age as the lens of the eye loses its elasticity. When presbyopia strikes you'll know it because very close range and very distant vision is immdiately compromised. We've all met folks with one set of glasses for reading and another for pottering about. With eyeglasses that auto-focus you'll only need one pair of glasses: simply touching the frame brings everything into clear optical focus through a very nifty autofocus feature. Analysts are already predicting that eyewear with auto-focus technology will be the most in demand glasses type within the market place for the over forties within ten years.. The brand has already been the recipient of several industry recognitions and optical awards for their innovation. The Superfocus technology allows wearers to adjust for the focus of their eyeglasses in absolute clarity at any distance. Upon touching the bridge of the eyeglasses focus is immediately adjusted. The lenses are perfectly clear and do not have visible zones or lines, thus distortions or blurriness in the users' field of view is prevented. This revolutionary product is set to consign traditional bifocal or progressive types to trhe dust bin of history. The good news is that the products are competitively priced and will help the wearers to save on their hard earned cash: One pair eyeglasses delivers clear optical vision and eliminates the need to purchase several pairs of eyeglasses for different purposes and tasks. They may also be purchased with transition lenses that adjust according to ambient lighting conditions. Touted as the glasses of the future, Superfocus brings this innovative pair of glasses for today's generation. The Leonardo Collection is designed to be user-friendly while still being cost efficient. Users looking for one pair suits all alternative will definitely find these glasses interesting and worth a second look. This collection may be the most technologically advanced but the styling is conventional. Frames are made from cellulose acetate of excellent quality that are customized and manufactured in Italy. The initial designs are in light and dark tortoise. The Leonardo Collection designs are available in clear and tinted versions, as well as the patented Transitions front lenses that fit an individual wearer's style preference and needs. Manufacturers claim that this new collection of eyeglasses represents the company's thrust in bringing consumers what they need. Through this innovative product, manufacturers ensure they have produced eyeglasses that are equipped with excellent technology, completely adjustable focus properties at very competitive and affordable rates. Reviews on this collection have only been positive, with clients being able to enjoy a stylish look without compromising on optical quality. At www.ikonicvisionexpress4less.co.ukYou can Try on & buy frames for prescription eyeglasses and sunglasses and have them glazed with prescription glasses lenses.
  3. Do you find that both work and leisure work entail spending most of your day using digital electronic devices to access email and internet? You are not alone; recent estimates indicate that there are 1 966 514 816 internet users worldwide, that's 28.7% of the world's population. The viewing of LCD screens was once restricted to desktop computers located in the workplace but now laptop and tablet computers, electronic book readers, smart phones and other portable electronic devices have ensured that computer screens of one kind are another are everywhere. Even Children's exposure is enormous: one recent investigation of over 2000 American children between 8 and 18 years of age reported that in an average day they spend approximately 7.5 h using entertainment media, 4.5 h watching TV, 1.5 h on a computer and over an hour playing video games. These screens have increased visual demands and given rise to a variety of symptoms that have been termed computer vision syndrome (CVS). CVS Symptoms: 90% of computer users may experience one or more of the following visual symptoms: eyestrain; headaches; ocular discomfort; <i>dry-eye</i>; and blurred vision either at near or when looking into the distance after prolonged computer use. Effects of uncorrected refraction: Given the need to achieve and maintain clear and single vision of relatively small targets during computer work it is important that the retinal image be focused appropriately. While spherical <i>hyperopia</i> and high myopia should be corrected to reduce the ocular stimulus to accommodation and minimize blur there is documented evidence to suggest that uncorrected astigmatism produced a significant increase in symptoms. One test tested subjects with up to 1 D of residual astigmatism who were corrected with spherical soft contact lenses. This is a common clinical practice. The residual uncorrected astigmatism produced a significant increase in symptoms during computer work. The authors suggest that such symptoms could be reduced either by fitting these individuals with <i>toric</i> contact lenses, or alternatively by using a spectacle over correction to correct the residual astigmatism during computer operation. Digital electronic media present a variety of visual demands that are significantly different from those of traditional printed materials in terms of working distances, gaze angles and text sizes. Therefore opticians cannot anymore assume that a patient will read text at a viewing distance of approximately 40 cm with their eyes depressed. Accordingly, research in the area of <i>optometric</i> testing methods and the design of ophthalmic glasses lenses to suit these specific visual applications (particularly for the correction of <i>presbyopia</i>) will probably be required. As to the question of provider, any registered optician can perform the eye exam and provide you with suitable corrective spectacles. Alternatively the patient can use their prescription and buy online: simply type "where can I buy eyeglasses" into Google's search bar and let Google take you there. Given that the prevalence of symptoms (including ocular discomfort, <i>dry-eye</i> , eyestrain, headaches, <i>diplopia</i> and blurred vision) may be as high as 90%, it is likely that an increasing number of sufferers will present for <i>eye-examinations</i> with symptoms associated with CVS. In the light of these findings, practitioners shall need to consider appropriate examination procedures and treatment regimens. Near testing at a single distance and gaze angle such as is commonly employed when a near point card is positioned in the primary position at a viewing distance of 40 cm is not adequate. The assessment of <i>oculomotor</i> functions at multiple viewing distances and gaze angles may be required. Furthermore, prescribing routines may need to be reconsidered: ie. small refractive errors such as astigmatism between 0.50 and 1.00 D, that might have been left uncorrected in the past (particularly in contact lens wearers), should be corrected in a patient who is viewing an electronic screen for an extensive period of time. Cases of <i>dry-eye</i> and instances of low to moderate <i>oculomotor</i> anomalies or that might previously have been left uncorrected may be of sufficient magnitude to cause significant CVS symptoms when combined with prolonged hours of computer based tasks. It is worth noting that the symptoms of CVS associated with accommodation and <i>vergence</i> disorders do seem, in most cases, to be a result of viewing a visually demanding near target for an extended period of time and not specific to the electronic monitor. In contrast, symptoms of <i>dry-eye</i> do appear to be directly related to computer use due to the position of the monitor (producing increased corneal exposure), reduced blink rate, increased partial blinking and other environmental factors. Further research is required to determine the efficacy of dry eye treatments in reducing symptoms of CVS. Some useful tips to help prevent CVS include: 1. Get a comprehensive eye exam. This is the most important thing you can do to prevent or treat computer vision problems. It is recommended that people with significant exposure to digital electronic equipment present themselves for an eye exam once a year. During your exam, be sure to tell your practitioner how often you use a computer at work and at home. 2. Use proper lighting. Eye strain often is caused by excessively bright light either from outdoor sunlight coming in through a window or from harsh interior lighting. So when you use your computer, your ambient lighting should be about half as bright as that typically found in most offices. 3. Minimize glare. This includes glare from any of the surfaces that surround you as well as reflections on your computer screen. If you wear eyeglasses make sure your lenses have an AR anti reflective coating. 4. Upgrade your display. If your computer monitor is causing computer eye strain, replace it a screen with the highest resolution possible as this will be easier on the eyes and choose a relatively large display: For a desktop computer, select a display that has a diagonal screen size of at least 19 inches. 5. Adjust your computer display settings. Adjusting the display settings of your computer can help reduce eye strain and fatigue. Generally, these adjustments are beneficial: • Brightness. Adjust the brightness of the display so it's approximately the same as the brightness of your surrounding workstation. As a test, look at the white background of this Web page. If it looks like a light source, it's too bright. If it seems dull and gray, it may be too dark. • Text size and contrast. Adjust the text size and contrast for comfort. • Color temperature. Reducing the color temperature of your display to lower the amount of blue light emitted by a color display for better long-term viewing comfort. (The author has tried this and has never looked back!) 6. Blink more often. Often overlooked, blinking is very important when working at a computer; blinking moistens your eyes to prevent dryness and irritation. Try this exercise: Every 20 minutes, blink 10 times by closing your eyes very slowly as if falling asleep (very slowly). This will help moisten your eyes. 7. Exercise your eyes. Another cause of computer eye strain is focusing fatigue. To reduce your risk of tiring your eyes by constantly focusing on your screen, look away from your computer at least every 20 minutes and gaze at a distant object (at least 20 feet away) for at least 20 seconds. 8. Take frequent breaks. During your computer breaks, stand up, move about and stretch your arms, legs, back, neck and shoulders to reduce tension and muscle fatigue. Have a chat with colleague or perhaps take a tea break for a few minutes. 9. Modify your workstation. If you need to look back and forth between a printed page and your computer screen, this can cause eye strain. Place written pages on a copy stand adjacent to the monitor. Light the copy stand properly. You may want to use a desk lamp, but make sure it doesn't shine into your eyes or onto your computer screen. Improper posture during computer work also contributes to computer vision syndrome. Adjust your workstation and chair to the correct height. Purchase ergonomic furniture to enable you to position your computer screen 20 to 24 inches from your eyes. The center of your screen should be about 10 to 15 degrees below your eyes for comfortable positioning of your head and neck. 10. Consider computer eyewear. For the greatest comfort at your computer, you might benefit from having your eye care professional modify your glasses prescription to create customized computer eyeglasses This is especially true if you normally wear contact lenses as mentioned earlier Computer glasses also are a good choice if you wear bifocals or progressive lenses, because these lenses generally are not optimal for the distance to your computer screen. <a href="http://www.ikonicvis...ess4less.co.uk" target="_new"> At www.ikonicvisionexpress4less.co.uk </a> You can Try on & Buy men’s & women’s prescription glasses and sunglasses.