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    Optical Blogger
  1. A&A Optical announces the release of a series of DIYD (Do It Yourself Display) Guides. In an effort to increase our customers product insight and ultimately market their optical dispensary as a retail space, A&A offers helpful and creative merchandising tips in a series of easy to use how-to-guides. DIYD Guides feature a themed display and a corresponding list of props (including price and suggested place of purchase). In addition, the guides offer ideas for recycling and reusing the purchased props. The guides are an ultimate source for inspiration and point of reference for DIY merchandising ideas. The first set of guides spotlights Jimmy Crystal ophthalmic and sun frames for year-round and summer displays. The Carnival DIYD Guide offers a bright and colorful season-less display inspired by the Carnival eyewear and accessory collection. Gold accents and masquerade props complete the storyline in this fun and aesthetic display idea. For images please go to http://www.theopticalvisionsite.com/marketing-merchandising/easy-eyewear-delectable-diy-displays/#.Ub8Xs-DOsv4
  2. June is National Safety Month, a month in which we need to accept our own personal responsibility for our safety, including eye-safety. Which got me to thinking about the history of Safety Eyewear. Ergo we are celebrating National Safety Month: The best resource is Optical Heritage Museum Looking at their time line: Full story and images at The Optical Vision Site http://www.theopticalvisionsite.com/education-and-events/history-of-safety-eyewear/#.UbYJ2HDOsv4
  3. Prevent Blindness America Declares June 3-9 as AMD: Awareness Makes a Difference Week In Effort to Educate Public on Leading Eye Disease CHICAGO (May, 2013) Today, more than 2 million Americans have age-related macular degeneration (AMD), according to the 2012 Vision Problems in the U.S. report from Prevent Blindness America. AMD is an eye disease that causes central vision to deteriorate over time, making simple activities such as driving and reading increasingly difficult. Unfortunately, there is currently no cure for AMD. The good news is that with early detection through a dilated eye exam, and treatment, vision can be preserved. Prevent Blindness America is joining with its affiliates and partners to promote the national AMD: Awareness Makes a Difference program to educate adults on the disease and the steps that can be taken today, including regular eye exams, to protect vision in the future. As part of the program, starting June 3, Prevent Blindness America will be offering a free magnetic Amsler grid, while quantities last, that can be placed on refrigerators, medicine cabinets, etc. An Amsler grid is a grid of horizontal and vertical lines used to monitor a persons central version. If the lines appear wavy, distorted, or missing, it may be a sign of eye disease such as AMD. An appointment should be made with an eye doctor immediately. AMD is the leading cause of blindness in Americans ages 50 and older, said Hugh R. Parry, president and CEO of Prevent Blindness America. By providing those in our community with the information they need about risk factors, symptoms, and treatment options, our goal is to help keep the eyes healthy well into the future. For more information on the AMD: Awareness Makes a Difference event, or general information on AMD, or to request a free magnetic Amsler grid, please visit the Prevent Blindness America website at preventblindness.org/amd or call (800) 331-2020. About Prevent Blindness America Founded in 1908, Prevent Blindness America is the nations leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight. Focused on promoting a continuum of vision care, Prevent Blindness America touches the lives of millions of people each year through public and professional education, advocacy, certified vision screening and training, community and patient service programs and research. These services are made possible through the generous support of the American public. Together with a network of affiliates and regional offices, Prevent Blindness America is committed to eliminating preventable blindness in America. For more information, or to make a contribution to the sight-saving fund, call 1-800-331-2020. Or, visit us on the Web at preventblindness.org or facebook.com/preventblindness.
  4. OpticalVisionSite

    Protective Eyewear And Pesticides

    Opportunities For Eyecare Professionals: Protective Eyewear And Pesticides MAY 23, 2013 We g0t this article from the Defogitworks blog, which has eye-opening information for eyecare professionals. For instance, I never would have considered wearing safety frames or thinking about fogged up lenses during agricultural activities including the home. But it makes eye-sense: I wont even let my neighbors use Round-up, it is that toxic and I do not want those fumes anywhere close to me or my eyes.. With the wide use of pesticides, I think you should include this in your questionnaires, Are You Around pesticides? Eye Bogglers A pesticide is any agent used to kill or control undesired insects, weeds, rodents, fungi, bacteria, or other organisms. Pesticides are classified according to their function: insecticides control insects; rodenticides control rodents; herbicides control weeds; and fungicides control fungi, mold and mildew Approximately 5.1 billion pounds of pesticides are used each year in the United States. Agriculture accounts for about 80% of all pesticide use (680 million pounds in 2007). Home and garden uses are about 8% (66 million pounds), and the rest is used in the industry/commercial/government sector (12%, 107 million pounds). Some weed killers are not very toxic or poisonous. But they will still cause burning in your eyes and on your skin. Other weed killers can be very toxic. They can be very harmful if you swallow or inhale them or if you get a large amount on your skin and dont immediately wash it off. Your exposure to a pesticide is important to know. The common pesticides in weed killers are diquat, 2,4-D, and glyphosate. Including Round-up) In 2002, an estimated 69,000 children were poisoned by pesticides in the US The World Health Organization reports 220,000 people die every year worldwide because of pesticide poisoning. In the US, nearly one in ten of about 3 billion kilograms (thats 6,613,800,000 pounds) of toxic chemicals released per year is known to be capable of causing cancer (in other animals as well as people). Good Article: Did you see this recent article in Facility Safety Management Magazine? Its a stark reminder about employers responsibilities for protecting agricultural workers with proper PPE when theyre using pesticides. The Weed Science Society of America (WSSA) reminds us all that the EPAs Agricultural Worker Protection Standard (WPS) covers use of personal protective equipment, requirements for pesticide safety training, care and cleaning of PPE and emergency procedures, among other topics. The WPS PPE regulations cover protective clothing, respirators, and, of course, protective eyewear. Here are a few reminders from the experts at WSSA and Defog It. How do you know when safety eyewear is required? By EPA regulation, it will be listed on the pesticide label. Always double-check as different pesticide products and different formulations of the same product may have different requirements. Whos at risk? Be aware that safety eyewear requirements may cover personnel who mix or clean up pesticides, not just those who apply it. Whats the right eyewear for the job? Thats on the pesticide label, too, and could include safety glasses, goggles, splash-proof safety glasses or full-face protection. What about fogging problems? Both OSHA and the Centers for Disease Control note that Exposure to heat can also increase the risk of injuries because offogged-up safety glasses. Making an anti-fog product available can increase safety and compliance. What if a worker forgets? Compliance is the employers responsibility. Training plays a key role in success, supported by on-going monitoring and 100% enforcement. Ensure the correct fit of the PPE, too, which is required by WPS and may help increase compliance. Is it contaminated? Reusable PPE must be properly cleaned, maintained, replaced and stored. It should never go home with workers. Do employees know the risk? Central posting is required for certain information, including a safety poster with WPS-specified information, emergency medical information and other facts. Download a 15-point safety memo from the Weed Science Society experts for more info or refer to the EPAs How To Comply With the Worker Protection Standard for Agricultural Pesticides: What Employers Need To Know for a full information Resources Pesticide Health Effects
  5. I found this great article through Specs 4 Us Facebook page and would like to share it with our readers as Downs Syndrome patients have specific needs when it comes to eyewear and eyecare. NDSS interviewed Danielle Ledoux, MD Assistant in Ophthalmology at Childrens Hospital, Boston and Instructor in Ophthalmology at Harvard Medical School. Danielle Ledoux, MD Dr. Ledoux: Refractive error (the need for glasses) is much more common in children with Down syndrome than in the general population. This refractive error can be hyperopia (farsightedness), astigmatism, or myopia (nearsightedness). Another problem is weak accommodation (difficulty changing the focusing power of the eye from distance to near). We can test this easily in the office, and if detected, we will prescribe glasses that have bifocals. Some of my patients have difficulty adjusting to glasses, but once they get accustomed to having the glasses on their face, their vision is significantly better and often their eye alignment improves as well. What Are Common, but Less Serious, Eye Abnormalities Affecting Patients With Down Syndrome? Dr. Ledoux: In addition to the need for eyeglasses, many children with Down syndrome have tear duct abnormalities. Family members will notice this as frequent discharge and tearing from the eyes, worsened by colds. We generally recommend firm massage over the space between the eye and the nose (tear sac region) 2-3 times a day to attempt to open the tear duct. If this continues beyond a year of age, the tear ducts may need to be opened by a surgical procedure. Strabismus (eye misalignment) is also more common. Family members may notice that the eyes do not line up well with each other, but often the strabismus can be subtle, even to the pediatrician. The folds of skin I mentioned between the eyes and the nose can also cover up the underlying strabismus, or make the eyes appear as if they are crossing even if they are not. It is important to diagnose strabismus as a child, as crossed eyes can result in amblyopia (loss of vision also known as lazy eye) and loss of stereopsis (the use of the two eyes together, or depth perception). The results of this study suggest that children with Down syndrome may be at greater risk for visual impairment than previously reported and that they may present with amblyopia either unilaterally or bilaterally. Therefore, it is important that these children be followed and treated appropriately to minimise that risk. Also, early treatment of strabismus and high refractive errors should reduce the level of amblyopia. Because of the increased prevalence of amblyopia, frequently observed refractive errors, and other ovular disorders in youngsters with Down syndrome it is paramount that these children undergo ophthalmologic examination early in life and be followed and treated appropriately. Normal visual acuity is important for any child. However, if the child is mentally retarded, as most individuals with Down syndrome are, an additional handicap or sensory impairment may further limit the childs overall functioning and may prevent the child from participating in significant learning processes. Specs 4 Us: Specs 4 Us (Superior Precision Eyewear For Children who Are Special) eyewear meant for developmentally disabled kids. Maria Dellapina, an optician was searching for eyeglasses for her Downs Syndrome child and just couldnt seem to find the right fit, so like other entrepreneurs, decided to start her own eyeglass line for special needs patients. The upside is that her inspiration is not just for Downs Syndrome kids, opticians find the product is fantastic for any person with an underdeveloped bridge, Asians, African Americans and people who have facial cranial disorders from adults to infants. More information at http://specs4us.com
  6. The Buzz keeps getting Buzzier. Who got the the $1500 Google Glass, how does it work, when is it going to be Rxable? Where is it going to be illegal, beside some coffee shops and strip clubs, Will it be good for online gamers? Why cant they be loaned out or sold? What other companies beside Apple, Microsoft, Nokia, Vuzix and Epiphany have augment reality eyewear and finally, will this become mainstream? What do you think?
  7. Eyewear industry leader ClearVision Optical launches into mobile marketing with a new text messaging campaign, providing customers with exclusive content and special offers. As part of its consistent effort to quickly respond to market demands, ClearVisions Marketing team added a mobile strategy to its already successful integrated marketing philosophy. The addition of text messaging enables ClearVision to reinforce its value positioning through an additional channel and increase customer engagement in a new way. "The way we communicate in business continues to evolve, said Sheila Haile, ClearVisions Marketing and Creative Services Manager. With over four billion mobile phones in use, I am optimistic that including mobile into our strategy will support the needs of our customers and provide a new method for fast, direct communication to them. Our goal is to increase engagement with valuable content through all of our marketing channels. Text messaging allows us to do that in a direct manner. ClearVisions evolving mobile program was developed with customers in mind, utilizing the speed and brevity of text messaging to drive customers to exclusive content that will further enhance their experience with the company and its licensed brands. To learn more about ClearVision Opticals brands visit http://www.cvoptical.com, contact a ClearVision Sales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.
  8. This is the 4th story on Acanthamoeba eating up eyeballs in the last several months. Good story to share with your patients, especially the non-compliant. Keep your contact lenses clean or have your eyeballs eaten — your call. An 18-year-old senior high student from Pembroke Pines, Fla., nearly lost her sight thanks to a revolting parasite that had been living in her contact lens. When Ashley Hyde presented with redness and throbbing in one eye, doctors were initially baffled as to what was causing it. After several painful-sounding eye scrapes and drilling into her eye, they discovered an infestation of a microscopic parasite. Turns out the acanthamoeba were actually gobbling up her cornea — and you really need those for seeing stuff. Luckily, Ashley still has her sight and has urged anyone using contacts to keep a close eye on them. [Source] For a video watch Monsters inside Me.
  9. OpticalVisionSite

    April Is Sports Safety Month

    pril is Sports Safety Month and is the start of the sporting summer season. This poses huge opportunities for eyecare professionals to launch a community outreach program, patient education, eye injury prevention and a way to compete. Eye Gotta Tell Ya: (Source) More than 600,000 eye injuries related to sports and recreation occur each year. 42,000 of these injuries are of a severity that requires Emergency Room attention.2 A market sampling in Michigan9 determined that: 97% of high schools do not have a Sports Vision Program 98% of high school coaches would be interested in a Sports Vision Program 99% of high schools have never been approached regarding the establishment of a Sports Vision Program The following sports are considered a high-to-moderate risk of eye injury: Basketball, Baseball, Softball, Lacrosse, Hockey, Tennis, Soccer, Volleyball, Water Polo, Football, Air Rifle, BB Gun, Paintball, Boxing, Martial Arts, Cricket, Squash, Racquetball, Fencing, Badminton, Fishing and Golf.6 One-in-eighteen college athletes will sustain an eye injury each season. The odds increase to one-in-ten for basketball players. One-in-eight victims of severe eye injury, and one-in-twenty victims of less-severe eye injury, initiate legal proceedings against parties assumed to be responsible. What to Do? Educate yourself on Sports Injuries and types of preventive Eyecare Add ‘sports’ into your Lifestyle questions and if a doctor ask about sports in the chair. Stock ‘Sporting and Safety Eyewear’ from companies such as WileyX, Hilco and Liberty Don’t forget to stock DeFog (Nanofilm) and make recommendations for Anti-Fog Coating (iCoat) A great consumer outreach is WileyX Safety Eyewear in a box program. Contact Local sports teams to educate. Have a ‘Sports’ Trunk Show Put up Sports Injury Prevention on your website, blog or Facebook Contact Local Gyms Contact Local Schools
  10. Long gone are the days of scanning the classified ads in the newspaper or hauling out the Yellow Pages to search for local products and services– a whopping 97% of consumers now use online media for that! More specifically, people have turned to business digital review sites – such as Yelp, Yahoo! Local,Merchant Circle, and Angie’s List – for recommendations. With a plethora of unbiased opinions from customers just like you, these sites are simply the digital version of word of mouth. In fact, according to a study by Nielsen, seven out of 10 global consumers trust web reviews. Therefore, it’s highly valuable to establish – and monitor – your optical business’ online presence. Getting started is the easiest step. First, set up your profile. This is your opportunity to give prospective customers a snapshot of who you are and what you offer. Add information such as hours, contact info, photos, specialties, history, and a bio of the owner. List your business on as many sites as you can actively manage. At the beginning, you may be tempted to ask customers to write a review after they had a great experience…but don’t do it! Yelp, in particular, actually discourages solicited reviews because customers may feel like they are being used for free promotion. Instead, you should simply inform customers about your presence on these sites. As suggested by Intertainment Media, adding a Yelp badge on your website or displaying a “Find us on Yelp” sign in your shop will gently encourage authentic reviews. As the reviews roll in, be sure to stay active and leave public responses on behalf of your business. This holds true for both positive and negative feedback. If you do receive a negative review, show empathy for the customer’s situation and provide a problem solving response. In addition, consider contacting the customer privately with a discount, refund, or special gift. No business is perfect. Use it as a learning experience and discussion topic for your office. Reflect on the critique and consider what you can do differently in a future situation. Remember, it’s how you handle a conflict that will really leave a lasting impression on your customer!
  11. OpticalVisionSite

    20 Eye Exam Tricks

    Funny, Good and Educational You Tube Video: 20 examination for ophthalmology or optometry providers. Covers techniques for detecting malingerers, facticious blindness, macular sparing neurologic scotomas, potential vision with dense cataracts, and neuromuscular disorders like myasthenia gravis. See Video Here
  12. in light of the news about the doctor who slammed his patient on Facebook, we thought we would put up this book Establishing, Managing and Protecting Your Online Reputation: Written by Kevin Pho and Susan Gay, the book reviews everything any doctor should know about managing their reputation online. Kevin Pho has covered this topic extensively on his KevinMDblog and having been a pioneer in online medical media. READ MORE HERE
  13. There has been a bit of talk about the coming Facebook Graph Search feature now in Beta testing. We were lucky enough to be among those invited to test the product. We wanted to share what it is how it might affect your practice when it is released to public use soon. Facebook Graph Search focuses on people, places, interests and photos on Facebook. It is based on what people “LIKE” on Facebook. So, we could search the music Optometrists “LIKE” and if we were making a presentation embed the most popular music from that search into the presentation giving us an advantage over someone who put in whatever they liked or thought might be popular. We could even narrow that target and search what music female Optometrists “LIKE” versus male Optometrists, or search geographically. How will this work for the average Facebook user? He or she could search people who “LIKE” cycling in their city, or refine that search to single people who like cycling. The difference between Facebook Graph Search and Google Search is pretty simple. Google searches the entire web. With the exception of top pages, Google is excluded from indexing Facebook. Microsoft’s Bing (Microsoft was an early investor in Facebook) has the exclusive rights to Facebook search. The other thing Facebook Graph Search has going for it is the ability to combine searches. So we could search Optometrists who ”LIKE” Thai food for example which is something Google doesn’t do…..not yet anyway. Here a look at how the top search bar in Facebook changes one you have Graph Search. The first photo you are used to as the today’s standard. Facebook Privacy It’s kind of funny how we will post anything and everything, but get offended when someone else does something with what we post. Facebook recently settled a lawsuit to the tune of $20million for allowing personal photos to be used in promoted posts. Perhaps you received an email offering you a whopping $10 as part of the settlement. To that point, only what is publicly available on Facebook is included in Graph Search, so if your profile is locked down you will most likely be excluded from search results. Don’t worry that searches on Graph Search will be too narrow, Facebook’s one billion monthly users give Facebook Graph Search users access to the over 240 billion photos and 1 trillion connections that are publicly available on the site. See Photos on The Optical Vision Site
  14. What do You Think About Social Media and EyeCare? I don’t know about you…. but I have been overwhelmed by the amount of noise/information coming from Social Media…. It seems like it has become a battle of the Facebook, Google+ and Linked In Forums… plus podcasts and webinairs.. And the problem is- it’s all good stuff. But something has to go.. something has to be prioritized. Reading all the information while good is time consuming.. if you like me are trying to run a business and do your own Social Media Marketing and trying to decide where to invest your time and or staff time into where will you get the most bang for your buck not just for today and the future.. check out this Social Media Predictions which can help you make a decision on where to go and what to look for. For me.. I needed to take a step back and re-focus.. In order to re-focus, I went to Social Media Examiner to check out what they had to say where do they think the future lies? Here are their Social Media Predictions for 2013.. Read the full and great story here. #1 Social Media And Social Business Grow Together- I think you can see that especially if you are involved in Facebook. The Graph Search.. coming soon, Pinterest for Business. Most of these Social Media are adding ‘business services’ and they will charge. #2: Visual Marketing- It is all about images (see #6, #10 too) Images and Visualization. This also related to Content Marketing (Blogging). because content is alot about images.. and #3: We’ll See Media as Either Active or Passive #4: Facebook Offers Better Tools for Businesses- We will definitely Facebook adding business tools, after all it’s where the money is… and the battle between Facebook and Google. will be interesting to see the outcome next year… Facebook Search, Facebook Gift Cards.. Facebook Premium, Facebook Promoted posts and purchasing product via Facebook. #5: Content Marketing Is the New Social Media Marketing (see #13 Every newsletter we receive on Social Media is all about blogging is growing (not dead) because content is king. #6: SlideShare Is the Fastest-Growing Social Network- again images #7: Twitter Personalizes Your Twitter Feed and adds Vine.. for Video #8: Google+ Is a “Must” Place to Be- I just heard from my nephews.. Google Hangouts is the place to be. #9: Google+ Appeals to Niche Segments- #10: Instagram Grows Bigger- Note Twitter Vine, (as a response to Facebook Instagram, Flickr, Picassa (Google).. Again, Images.. #11 Marketers Focus on Email list- #12: Marketers Use Fewer Social Sites- Like us, where are you going to spend your time and importantly, who and why do you want to interact? What medium do you want to interact in? They say the trend will be to focus your marketing efforts on 2 sites. #13: The Content Marketing Arms Race Continues and Gets More Heated- This is #5 where blogging comes in, podcasts, webinairs, and ebooks, and YouTube Videos.. The days of a static website are pretty much over. #14: More Industries Get Serious About Social #15: Social Media Advertising Becomes a Necessity #16: A New Social Site Rolls Out- I would agree to this. I first heard about Pinterest a year before we went on it.. I knew images were big.. but had no idea and didn’t want to spend the time starting a new site.. I was wrong.. The next site could be MySpace, it could be Vine.. it could be Digg.. What we know.. keep your eyes open. #17: The Number of Podcasters Doubles- I think we have seen that already in our industry! #18: Facebook Ad Network Will Make Waves #19: Marketers Increase Social Media Spend #20: Social Media Focuses on the Business- Social Media networks need to make money and the money is in the business world.. #21: Social Brands Shift to Social Business Bottom line.. for you (and us) after looking at the above.. it really comes down to several things, like with your business, it is hard to be all things to all people. Pick 2 Social Media to Focus your marketing on and pick 2 Social Media to learn retail strategy. Don’t get distracted by the noise.. Have some fun.. while you are at it.
  15. Innovega’s wearable transparent heads-up display, enabled by iOptik contact lens technology, delivers mega-pixel content with a panoramic field-of-view. This high-performance and stylish eyewear is perfectly suited for the enjoyment of immersive personal media. The first part of the video is a CGI compilation provided by CONNECT, San Diego and the second part is actual footage through our system. Check out the video here